HZI
Problem
Websites burdened with heavy technical SEO debt often fail to perform in search because Google cannot properly crawl, understand, or index their pages. Our client’s site suffered from multiple critical issues—broken navigation structure, missing canonical tags, duplicate URLs, and widespread keyword cannibalization. Combined with thin, unoptimized content across key pages, these technical failures severely limited the site’s ability to rank for the industry-specific keywords needed to drive qualified traffic.
In short, even their best content had almost no chance of competing in search due to foundational technical issues bottlenecking performance.
Solution
NuBrand’s first priority was to eliminate every technical barrier standing between the website and organic visibility. Our technical SEO team performed a comprehensive audit to identify high-impact issues, then executed fixes at both the page level and the domain level to restore proper crawlability, indexation, and site structure.
While the technical cleanup was underway, our editorial team began producing a robust library of new content. We created 34 fully optimized pieces of supplemental content targeting high-intent keywords across the client’s niche—expanding their ability to rank for more queries and capture a wider audience of potential customers.
Because the client opted for a managed SEO plan, we paired the on-site improvements with strategic off-site authority building. Using our link-building outreach systems, we pitched the new content to relevant industry publications and secured 14 high-quality backlinks with contextually relevant anchor text. These authority signals strengthened the domain’s overall trust and helped boost the ranking potential of every page on the site.
Results
By resolving the technical SEO issues first, Google was able to crawl, index, and understand the client’s website far more efficiently—leading to quicker visibility improvements. With technical barriers removed, new optimized content published, and high-authority backlinks secured, the site saw rapid gains in organic discoverability and ranking performance.
real testimonials
Customers Experience
Working With Nubrand
Adam and his team took our old and outdated website and built us a mobile friendly website within our budgeted goal . Looks great and meets all our needs. His response to questions and changes was excellent. A pleasure working with Adam and his team.
Dedrian Kobervig
California State Water Resources Control Board
Adam and his team are very quick and proficient with his work. I can always rely on him to get the job done and do a good job. My website looks great! Highly recommended!
Botany Evolution
Adam and Doug at NUBRAND are great! They have exceeded in rebranding my website in every way. If you are looking for rebranding your site or building a new onen Nubrand is hands down the place to go. They have a client for life!