Most Frequently Asked Questions

Social Media’s Role in SEO

What is social media SEO? Social media SEO allows you to optimize your social profiles so you can better attract potential customers through search. SEO best practices will vary across platforms. However, the goal remains the same: finding the right audience for your brand and exposing them to products they could buy.

How Does Off Site SEO Work?

Off-page SEO is a type of search engine optimization that uses off-site optimizations to improve a website's or page's rankings in relevant search results. Off-site optimizations occur outside your site and include link building, local citations, and more.

Why is SEO Link Building Important?

Link building is an essential aspect of SEO. It helps search engines to find and rank your pages. You can write the perfect post, but if search engines can't follow at least one link to it, it will most likely wait forever in vain for visitors to admire its outstanding content.

Why is Researching Keywords Important?
  • Understanding your audience
    Keyword research helps you identify the terms and phrases your target audience is likely to use when searching for content related to your topic. This information can help inform your content and marketing strategy.
  • Improving search engine rankings
    The keywords you use and the intent you convey in your content can make a big difference in how your content ranks in search engine results. Keyword research can help you prioritize ranking opportunities and earn organic rankings.
  • Driving traffic
    Keyword research can help you create relevant content that drives traffic to your site. When choosing keywords, you can consider keywords with high search volumes to reach a large number of people.
  • Content marketing
    Keyword research can help writers at many stages of the content marketing process, from brainstorming to organizing and structuring content.
How do we adapt search for Ai?

Adapting search to leverage AI involves integrating advanced technologies and techniques that enhance the accuracy, relevance, and personalization of search results. Here are key strategies to adapt search to AI:

1. Implement Natural Language Processing (NLP):

  • Understanding Context: Use NLP to better understand the context and intent behind user queries, moving beyond simple keyword matching.
  • Semantic Search: Develop capabilities to interpret the meaning of queries, understanding synonyms, and related concepts to deliver more relevant results.

2. Use Machine Learning Algorithms:

  • Personalization: Employ machine learning to personalize search results based on user behavior, preferences, and past interactions.
  • Ranking Improvements: Continuously improve the ranking of search results by learning from user feedback and engagement metrics.

3. Leverage Deep Learning:

  • Advanced Pattern Recognition: Use deep learning to recognize complex patterns in data, enhancing the search engine’s ability to provide accurate results.
  • Image and Voice Search: Implement deep learning models for image and voice search, allowing users to search using images or voice commands.

4. Enhance Data Collection and Analysis:

  • Behavioral Data: Collect and analyze data on user behavior, such as click-through rates, dwell time, and search patterns, to refine search algorithms.
  • Big Data: Utilize big data analytics to process and analyze large volumes of data, improving search accuracy and relevance.

5. Integrate AI-Powered Features:

  • Auto-Suggestions: Implement AI-driven auto-suggestions and auto-completion to help users refine their queries and find what they need faster.
  • Smart Snippets: Use AI to generate smart snippets that provide concise, relevant answers directly on the search results page.

6. Improve Search Algorithms:

  • Reinforcement Learning: Apply reinforcement learning techniques where the search engine learns from user interactions and adjusts its algorithms accordingly.
  • Adaptive Algorithms: Develop algorithms that adapt to changes in user behavior and emerging trends in real-time.

7. Utilize Knowledge Graphs:

  • Entity Recognition: Build and use knowledge graphs to understand entities and their relationships, improving the contextual relevance of search results.
  • Enhanced Answering: Provide direct answers to queries by connecting users to precise information from a structured knowledge base.

8. Focus on Voice Search Optimization:

  • Conversational Queries: Optimize for conversational queries commonly used in voice search by incorporating long-tail keywords and natural language phrases.
  • Voice-Activated Assistants: Integrate with voice-activated assistants like Google Assistant, Siri, and Alexa to ensure your content is accessible through voice search.

9. Implement Visual Search:

  • Image Recognition: Use AI to enable visual search capabilities, allowing users to search using images instead of text.
  • Product Discovery: Enhance e-commerce experiences by enabling users to discover products visually.

10. Enhance User Experience:

  • Responsive Design: Ensure your search interface is mobile-friendly and responsive to different devices.
  • Feedback Mechanism: Implement features that allow users to provide feedback on search results, helping to continually refine the search algorithms.

11. Stay Updated with AI Advancements:

  • Continuous Learning: Stay abreast of the latest developments in AI and machine learning to incorporate new techniques and tools into your search capabilities.
  • Industry Trends: Follow industry trends and best practices to ensure your search functionality remains competitive and effective.
How long are your contracts?

At Nubrand, we want to ensure your success by becoming a part of your team. We understand that results can take time, especially in competitive markets. Our SEO and PPC contracts are on an annual bases with monthly billing. Our goal is to make a healthy ROAS for your brand in order to keep your margins high.

How long does it take to build a website?

Our website are custom and well thought out for UI and UX. Good things take time to make. We start by wireframing the project and proposing design ideas. Once this step is complete, we move to implement the design and functionality needed. The quantity of pages and custom functions needed will determing the time needed for the scope of the project. Our proposal will state an estimated amout of time and milestones for payments.

Best Practices for Keyword Density

What is good keyword density? While there are no hard and fast rules for keyword density beyond always-relevant "don't keyword stuff" advice, many SEOs recommend using approximately 1-2 keyword for every 100 words of copy. That factors in to about 1-2% keyword density.

What is off page SEO link building?

Link building is a key part of off-page SEO, which is the process of improving a website's search engine ranking by taking actions outside of the website. Link building involves getting other websites to link back to your website, which are called backlinks. Backlinks signal to search engines that your website is trustworthy and authoritative, and the more high-quality backlinks your website has, the higher it will rank in search engine results pages (SERPs).

Best SEO Practices for High Quality Content
  1. Making sure that your site has a complete and fairly simple navigation system that will allow your site can be crawled successfully. Use of site maps.

  2. Page speed Very important these days using a light weight design or template that would weigh the site down. but keep in fast and responsive. On wordpress this can be accomplished with a light weight theme (like generate press) and a few plugins

  3. Mobile Friendly more people are browsing with smart phones that desktop and tablet combined. Having a truly responsive theme (like GP) is also important here

  4. Using Google Search Engine Console to search for bad code or failing pages and posts and making corrections

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