Book Diagnostic

Search Engine Optimization

Technical SEO for Industrial & Engineering Brands

When your product lives in chips, connectors, robots, or industrial platforms, generic SEO won’t cut it. Technical buyers search differently. They compare spec sheets, evaluate performance charts, read developer guides—then they talk to sales. At Nubrand, our SEO is built for these buyers. We help technical B2B and industrial brands get found, earn trust, and convert – because you speak engineer-language and your site makes sense to them.

Get a Technical SEO Audit
Audit & Diagnose

We audit your entire site—architecture, crawlability, performance, content structure, keyword coverage, product families, developer ecosystem, and attribution—and deliver a 90-day plan showing exactly where revenue is leaking and which technical fixes will generate the fastest measurable impact.

Content Strategy

We map your entire product line—SKUs, series, dev kits, and applications—into tightly organized keyword clusters, then build the exact content engineers search for, including spec comparisons, architecture guides, application notes, and developer workflow walkthroughs.

Site Structure

We strengthen your site’s foundation by aligning URL structures with product families, adding technical schema, improving speed and Core Web Vitals, ensuring full mobile responsiveness, and building internal links across series and applications.

Execution

On-page builds high-intent, engineer-focused pages that drive qualified traffic and conversions, while off-page strengthens authority through engineering publications, directories, trade journals, and developer forums where technical buyers actively research solutions.

Learn how we've improved revenue by 203% and Dev-Kit page conversions by 78%

View Case Study

Customers Experience
Working with Nubrand

Chi Yuan
"I highly recommend Adam to any organization seeking a knowledgeable and reliable digital marketing and SEO expert. His strategic insights and client-focused approach make him a standout professional in his field."
Chi Yuan
Sr Marketing Manager at Centrify
Allison Endara
"The team at Nubrand is highly collaborative and responsive, always taking the time to understand our goals and provide clear, actionable recommendations. Their expertise has been instrumental in helping us."
Allison Endara
Director of Strategic Communications and Sales Enablement at Horizon

Common SEO Mistakes:

🕰️ Stuffing Keywords

Keyword stuffing is dead. Modern SEO values context, user intent, and natural language.

🔍 Missing Intent

Ranking doesn’t matter if the content doesn’t match what users are actually looking for.

📱 Not Optimized

If your site isn’t fast and mobile-friendly, you’re losing both rankings and conversions.

🧱 Weak Foundation

Broken links, slow load times, and poor site structure quietly kill your SEO potential.

đź“ť Outdated Content

Old, shallow content won’t rank. Search engines favor fresh, in-depth, and authoritative pages.

đź“Š No Tracking

If you’re not monitoring rankings, engagement, and conversion data, you’re flying blind.

Be Seen, When it Matters Most.

  • Research
  • Implementation

We work with you to develop a successful SEO strategy by understanding your target audience and what they are search for on Google & Bing. This is an important first step to ensure we achieve the best results.

  • We perform intensive Keyword Research to target relavent Root Keywords and Search Volume. We then identify secondary and tertiary keywords to enhance visibilty further.
  • We track your ranking placements, users and sessions traffic (GA4) and implement Tags to ensure proper data feeds via Google Tag Manager. (GTM)

We help ambitious brands generate more profits by building awareness, driving web traffic, and connecting you with potential customers through organic search and AI placements. Learn how we can start growing your customer base today!

  • We optimize Meta-Data, Content and Internal Linking on any CMS including Shopify, WordPress and Custom CMS's.
  • We track your ranking placements, users and sessions traffic (GA4) and implement Tags to ensure proper data feeds via Google Tag Manager. (GTM)

What to Expect

Onboarding

  • SEO Brief & Discussion
  • Project Management Set Up 
  • Access to Google Tag Manager, Google Search Console, Analytics, Bing Webmaster Tools, Local Listings

First Week Goals

  1. Set Timelines, Goals, & Expectations
  2. Set Meeting Format & Cadence
  3. Determine Best Communication Format (Slack, Asana, Email—it’s up to you!)
  4. Agree on Goals & KPIs

What’s Next? Begin Discovery

Discovery Tasks

  1. Understand the landscape of the website; communication of low-hanging fruit opportunities
  2. Understand user search behavior & intent
  3. Understand competitive advantages & strategy
  4. Translate findings into clear & actionable priorities
  5. Present findings; determine owners and set timelines + goals

Findings Might Include:

  • Technical SEO Strategy (Fixes & Opportunities)
  • Website Structure & Taxonomy
  • Content Strategy (Short Term + Long Term Opportunities)
  • On-Page SEO Strategy
  • Local SEO Strategy (if applicable)
  • SEO Roadmap
  1. Discuss SEO strategy and priorities
  2. Execute the strategy
  3. Analyze the strategy

Allison Endara
"The team at Nubrand is highly collaborative and responsive, always taking the time to understand our goals and provide clear, actionable recommendations."
Allison Endara
Director of Strategic Communications and Sales Enablement at Horizon Investments

Core Services

UI/UX Dev
SEO
CRO
Paid Ads
Audits
Content
Social Media
Press Releases
CMO Support
Case Sudies