Shopify SEO

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Shopify SEO

Be Seen, When it Matters Most.

Our SEO campaigns begin with competitor analysis and keyword research to find the high-converting target keywords in your industry. Top priority keywords will be those that your ideal customers are already using and those that your online business stands a strong chance of ranking for. We also use buyer personas to understand the behavior of your target market and the search terms they already use. By targeting specific keywords with strong search intent, we get your site in front of more qualified users, or those who are actively seeking to make a purchase, book a consultation, or fill out a contact form.

Experts in Search Engine Optimization Strategy

Intergration
Development

We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers through Organic Search and Ai Placements. Start growing your overall sales today!

We optimize Meta-Data, Content and Internal Linking on any CMS including Shopify, WordPress and Custom CMS's.
We track your ranking placements, users and sessions traffic (GA4) and implement Tags to ensure proper data feeds via Google Tag Manager. (GTM)

We work with your team to develop a successful SEO Strategy by understanding who your Target Audience is. This is an important first step to take so we can achieve the best results.

We perform intensive Keyword Research to target relavent Root Keywords and Search Volume. We then identify secondary and tertiary keywords to enhance visibilty further.
We track your ranking placements, users and sessions traffic (GA4) and implement Tags to ensure proper data feeds via Google Tag Manager. (GTM)

Core Services

Technical SEO

Crawling, Rendering, Indexing, PageSpeed, Structured Data & JSON, Implementation

Research

Target Audience(s), Keywords & Topics, Search Intent, Information Architecture, Competitive Analysis, Gap Analysis

Content

Strategy , Planning, Creation, Implementation, E-E-A-T, On-page SEO‍, Hands-On Training, Local SEO

Reporting

GA4 Set Up, Dashboards, Custom Reports/Metrics, Data Quality Control, Event & Goal Configuration, KPIs That Matter, Insightful Analysis

What to Expect

The First Week

Onboarding

SEO Brief & Discussion
Project Management Set Up
Access to Google Tag Manager, Google Search Console, Analytics, Bing Webmaster Tools, Local Listings

First Week Goals

Set Timelines, Goals, & Expectations
Set Meeting Format & Cadence
Determine Best Communication Format (Slack, Asana, Email—it’s up to you!)
Agree on Goals & KPIs

What’s Next? Begin Discovery

Weeks 2 - 4

Discovery Tasks

Understand the landscape of the website; communication of low-hanging fruit opportunities
Understand user search behavior & intent
Understand competitive advantages & strategy
Translate findings into clear & actionable priorities
Present findings; determine owners and set timelines + goals

Findings Might Include:

Technical SEO Strategy (Fixes & Opportunities)
Website Structure & Taxonomy
Content Strategy (Short Term + Long Term Opportunities)
On-Page SEO Strategy
Local SEO Strategy (if applicable)
SEO Roadmap

Month 2+

Discuss SEO strategy and priorities
Execute the strategy
Analyze the strategy

FAQ's

How much does it cost?

Every Brand is unique and faces different challenges to outrank their competitors. This is why we create custom strategies to ensure your success. In order to create the best strategy, we want to learn as much as possible about your business in order to offer your the best plan. Prices vary depending on competition, size of the website and technical issues. We look forward to connecting with you!

Do you build links?

Short answer: Yes, though not through ways like “guest posting”.
‍Our proposals usually focus primarily on optimizing the website’s build and creating an effective SEO roadmap that we will execute. This includes internal link building. While external link building is not explicitly mentioned in most SOWs, it’s technically included within the scope of our services as part of the overall SEO strategy.

The best way to use Nubrand for external link building is to:

Have us create a strategy and list of targets (based on competition, SERP results for target keywords, etc.)
For entity-based links, like Google Business or Crunchbase, we can help set those up.
For links that require outreach: This is best done as a function of PR, but we’re open to discussing other options if this is not part of your current marketing structure.

Who creates the content?

It depends on your team structure, your capacity, and your needs. Our internal team creates most types of content, and we are almost always involved in content edits and content management in the CMS as part of SEO execution. The only times we don’t create content are:

When our clients already have a content person or team
When the topic falls within a medical, legal, or finance vertical and the content being created is long form. In these cases we typically find and recruit qualified experts to create the content.

What happens when things get busy?

Every person on our team is a senior-level or higher SEO, with 8 years minimum experience. Our team is extremely efficient. We have systems in place to ensure we meet the needs of every client. Our ongoing contract structure allows for X hours per month of dedicated SEO work, which helps us manage and forecast workload effectively. We don’t oversell our services, and we hire new team members before our capacity nears its limit.

We do not outsource any work unless it is something we decide together with our clients.

How do monthly fees work? Is there a minimum contract duration?

Fees and contract duration: Nubrand’s SEO plans are annual contracts. We believe in elevating your Brand and that takes commitment to achieve. Termination requires email notice delivered at least 30 days prior to the end of the contract renewal. The fees included in the SOW are Cost for SEO discovery, initial roadmap (this includes all onboarding and set up) and implementation. For most websites, this starts at $5,000 per mo.