Google & Bing Ads Management (PPC)

Pay-Per-Click Advertising Management

Nubrand is a PPC agency that focuses on your success as a whole for giving you the maximum ROAS (return on advertising spend) by focusing on reducing your CPA (cost per aquisition). Whether you want to increase conversions, traffic to your website, or both, our PPC management services can help you reach your goals.With hundreds of campaigns managed and a client retention rate of 89%

Phase 1

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Set Clear Objectives

Define Goals: Let's clearly outline what you want to achieve with your Google Ads campaign (e.g., brand awareness, lead generation, sales). KPIs: We should establish key performance indicators (KPIs) to measure success, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

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Ad Copy and Creative

Compelling Headlines: We write attention-grabbing headlines that include primary keywords. Clear Call-to-Action (CTA): Ensuring your ads have a clear and compelling CTA to drive user action. A/B Testing: We also continuously test different versions of your ad copy and creative to identify what performs best.

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Keyword Research

Use Keyword Tools: We utilize tools like Google Keyword Planner to find relevant keywords with high search volume and low competition. Long-Tail Keywords: We incorporate long-tail keywords that are more specific and often less competitive. Negative Keywords: We regularly update your negative keyword list to exclude irrelevant searches and improve ad relevance.

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Ad Extensions

Use Ad Extensions: Enhance your ads with extensions such as sitelinks, callouts, structured snippets, and call extensions to provide more information and increase CTR. Relevance: Ensures that extensions are relevant to the ad content and user intent.

Phase 2

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Targeting and Segmentation

Audience Targeting: We use audience targeting options such as demographic targeting, affinity audiences, and in-market audiences to reach the right users. Geotargeting: Tailor your ads to specific geographic locations to reach local customers. Device Targeting: We adjust your bids and ads for different devices based on performance.

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Landing Page Optimization

Relevance: We ensure your landing pages are relevant to the ad content and keywords. User Experience: We also optimize landing pages for speed, mobile-friendliness, and ease of navigation. Clear CTA: We include clear CTAs on your landing pages to guide users towards the desired action.

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Budget Management

Daily Budget: We work with you to set a daily budget that aligns with your overall marketing budget and goals. Bid Strategies: We choose appropriate bid strategies (e.g., manual CPC, target CPA, target ROAS) based on your campaign objectives. Monitor Spend: We also egularly monitor your spend to ensure you’re not exceeding your budget and adjust bids as necessary.

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Performance Tracking

Conversion Tracking: We set up conversion tracking to measure the actions users take after clicking your ads. Analytics Integration: We integrate Google Ads with Google Analytics to get deeper insights into user behavior. Regular Reports: We generate and review performance reports regularly to identify trends and areas for improvement.

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