Whether you’re looking to increase Conversions or enhance Brand awareness, our PPC management services optimize your Google and/or Bing Ads account to help increase your CTR and reach your goals. With hundreds of campaigns managed and a client retention rate of 91%, we focus on giving you the maximum ROAS possible.
Define Goals: Let's clearly outline what you want to achieve with your Google Ads campaign (e.g., Brand awareness, lead generation, sales). KPIs: We should establish key performance indicators (KPIs) to measure success, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Compelling Headlines: We write attention-grabbing headlines that include primary keywords. Clear Call-to-Action (CTA): Ensuring your ads have a clear and compelling CTA to drive user action. A/B Testing: We also continuously test different versions of your ad copy and creative to identify what performs best.
Keyword Tools: We utilize tools like Google Keyword Planner to find relevant keywords with high search volume and low competition. Long-Tail Keywords: We incorporate long-tail keywords that are more specific and often less competitive. Negative Keywords: We regularly update your negative keyword list to exclude irrelevant searches and improve ad relevance.
Ad Extensions: We enhance your ads with extensions such as sitelinks, callouts, structured snippets, and call extensions to provide more information and increase CTR. Relevance: Ensures that extensions are relevant to the ad content and user intent.
Audience Targeting: We use audience targeting options such as demographic targeting, affinity audiences, and in-market audiences to reach the right users. Geotargeting: Tailor your ads to specific geographic locations to reach local customers. Device Targeting: We adjust your bids and ads for different devices based on performance.
Relevance: We ensure your landing pages are relevant to the ad content and keywords. User Experience: We also optimize landing pages for speed, mobile-friendliness, and ease of navigation. Clear CTA: We include clear CTAs on your landing pages to guide users towards the desired action.
Daily Budget: We work with you to set a daily budget that aligns with your overall marketing budget and goals. Bid Strategies: We choose appropriate bid strategies (e.g., manual CPC, target CPA, target ROAS) based on your campaign objectives. Monitor Spend: We also egularly monitor your spend to ensure you’re not exceeding your budget and adjust bids as necessary.
Conversion Tracking: We set up conversion tracking to measure the actions users take after clicking your ads. Analytics Integration: We integrate Google Ads with Google Analytics to get deeper insights into user behavior. Regular Reports: We generate and review performance reports regularly to identify trends and areas for improvement.
