OMNIVISION

Problem:

Enterprise websites with established brand equity typically capture significant traffic through branded searches. However, sustainable growth and market expansion depend on ranking for non-branded keywords that decision-makers use when actively researching solutions, products, and services.

Our client in the Semi-Conductor space was earning their organic traffic almost exclusively from queries that included their brand name. The client wanted to rank for non-branded keywords in order to get their content in front of new audiences not yet familiar with their brand. By ranking for more product-related keywords, they would be able to earn new customers and expand their market share to those audiences not yet aware of their product offering.

Solution:

Nubrand launched a high-scale link building campaign targeting top pages on the client’s website. Our team focused on building contextually relevant backlinks with keyword-rich anchor text on reputable, industry-specific websites. By improving the client’s anchor text distribution for keywords like “Image Sensor Manufacturer” and other product-specific keywords, we expected to see increased ranking potential for our client’s product pages as well as more organic clicks from product-specific keywords.

Results:

Our client saw significant increases in organic clicks from all of the product-related keywords targeted in their link building campaign. Impressions also drastically increased as Google began to rank our client’s web pages for non-branded keywords, or those with topical relevance to their services.