Content Marketing

Powerful Intent-Based Content for AI Results

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Keyword Research and Usage

Firstly, we identify Relevant Keywords to use within content. We use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords relevant to your content and target audience. This is a process of quality, not quantity.

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On-Page SEO

We write compelling meta titles and descriptions that include primary keywords and encourage click-throughs.Often times, header tags need to be updated to structure your content and make it easier for search engines to understand. Finally, we internally link content to other relevant pages on your website to improve navigation and spread link equity.

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Quality Content Creation

We create high-quality, valuable, and relevant content that addresses the needs and interests of your audience. We also cover topics comprehensively to establish authority and increase the chances of ranking for multiple related keywords.

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Total Keyword Growth Visibility

We provide a revolutionary level of transparency into our campaigns - from backlink acquisition to Featured Snippets earned. This process is crucial for understanding the effectiveness of your SEO and content efforts in order to identify opportunities for improving your website's search rankings.

How AI Influences Google Search

  • Crawling: AI algorithms, often referred to as web crawlers or spiders, scan the internet to discover new content and update existing information.
  • Indexing: After crawling, the content is analyzed and indexed, allowing it to be quickly retrieved in response to search queries.
  • Natural Language Processing (NLP): AI models analyze the language used in search queries to understand the intent behind them. This involves parsing, tokenizing, and understanding context.
  • Semantic Search: AI helps in understanding the meaning behind words and phrases, providing more relevant search results based on the query’s context rather than just keyword matching.
  • Ranking Algorithms: AI uses complex algorithms to rank web pages based on relevance, quality, and other factors. Machine learning models help in continually refining these algorithms based on user interactions and feedback.
  • Personalization: AI personalizes search results based on a user’s search history, preferences, location, and other personal data to deliver more relevant results.
  • Featured Snippets: AI extracts key information from web pages to display in featured snippets, giving users quick answers to their queries.
  • Answer Generation: For certain queries, AI can generate answers by synthesizing information from multiple sources.
  • Content Summarization: AI can summarize long articles or documents to provide concise answers or overviews.
  • Image Recognition: AI models can analyze and understand the content of images, enabling better image search capabilities.
  • Video Analysis: AI can process and index video content, understanding speech, text, and visual elements within videos to improve searchability.
  • Spam Detection: AI helps in identifying and filtering out low-quality or spam content from search results.
  • Policy Compliance: AI ensures that search results comply with legal and ethical standards, removing or demoting content that violates policies.
  • Behavioral Analysis: AI analyzes user interactions with search results, such as click-through rates and dwell time, to continuously improve the relevance and quality of search results.
  • Feedback Incorporation: User feedback is used to train AI models to better understand what constitutes a helpful or relevant result.
content marketing

If You Can Dream It,
We Can Rank It

Our approach to SEO is uniquely built around what we know works…and what we know doesn’t work. With over 200 verified factors in play within Google’s search algorithm, most agencies will rely on old tactics that no longer work, or guess with new tactics that they hope will stick.
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