Google & Bing Ads Managment
Phase One
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Clear Objectives
Let's clearly outline what you want to achieve with your Google Ads campaign (e.g., brand awareness, lead generation, or sales). KPIs: We should establish key performance indicators (KPIs) to measure success, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
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Ad Copy and Creative
We write attention-grabbing headlines that include primary keywords, ensuring your ads have a clear and compelling Call-to-Action (CTA) to drive user action. We also continuously test different versions of your ad copy and creative to identify what performs best.
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Keyword Research
We utilize tools like Google Keyword Planner to find relevant keywords with high search volume and low competition. We incorporate long-tail keywords that are more specific and often less competitive. Additionally, we regularly update your negative keyword list to exclude irrelevant searches and improve ad relevance.
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Ad Extensions
We enhance your ads with extensions such as sitelinks, callouts, structured snippets, and call extensions to provide more information and increase CTR. Ensuring relevancy means that extensions align with the ad content and user intent.
Phase Two
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Targeting & Segmentation
We use audience targeting options such as demographic targeting, affinity audiences, and in-market audiences to reach the right users. We tailor your ads to specific geographic locations to reach local customers. We also adjust your bids and ads for different devices based on performance.
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Landing Page Optimization
Relevance: We ensure your landing pages are relevant to the ad content and keywords. User Experience: We optimize landing pages for speed, mobile-friendliness, and ease of navigation. Clear CTA: We include clear CTAs on your landing pages to guide users toward the desired action.
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Budget Management
We work with you to set a daily budget that aligns with your overall marketing budget and goals. We choose appropriate bid strategies (e.g., manual CPC, target CPA, target ROAS) based on your campaign objectives. We also regularly monitor your spending to ensure you’re not exceeding your budget and adjust bids as necessary.
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Performance Tracking
Conversion Tracking: We set up conversion tracking to measure the actions users take after clicking your ads. Analytics Integration: We integrate Google Ads with Google Analytics to get deeper insights into user behavior. Regular Reports: We generate and review performance reports regularly to identify trends and areas for improvement.