How To: Google My Business Optimization

Optimizing your Google My Business (GMB) listing is essential for improving local SEO, increasing visibility in local search results, and attracting more customers. Here’s a step-by-step guide to optimizing your Google My Business listing:

1. Claim and Verify Your Listing:

  • Claim Your Business: If you haven’t already, claim your business on Google My Business.
  • Verification: Verify your business to unlock all features. This usually involves receiving a postcard with a verification code, but phone or email verification options may also be available.

2. Complete Your Profile:

  • Business Name: Ensure your business name is consistent with your branding and matches the name you use across the web.
  • Address: Provide a precise and accurate address. If you’re a service-area business, specify the areas you serve.
  • Phone Number: Use a local phone number and ensure it matches the one on your website and other listings.
  • Website: Add your website URL. Ensure it leads to a relevant landing page, not just the homepage.
  • Business Hours: Add your business hours and update them for holidays and special events.

3. Choose the Right Categories:

  • Primary Category: Select the most appropriate primary category for your business. This should be the main service or product you offer.
  • Additional Categories: Add additional categories if applicable to describe your other services or products.

4. Write a Compelling Business Description:

  • Overview: Write a concise, engaging description of your business. Highlight what makes you unique and what services or products you offer.
  • Keywords: Naturally incorporate relevant keywords that your customers might use to find your business.

5. Add High-Quality Photos and Videos:

  • Business Logo: Upload your business logo for brand recognition.
  • Cover Photo: Choose a cover photo that best represents your business.
  • Interior and Exterior Photos: Add photos of the interior and exterior of your business to give customers a sense of what to expect.
  • Product and Service Photos: Include high-quality photos of your products or services.
  • Video Content: Upload videos that showcase your business, products, services, or customer testimonials.

6. Collect and Respond to Reviews:

  • Encourage Reviews: Ask satisfied customers to leave positive reviews on your GMB listing.
  • Respond to Reviews: Respond to all reviews, both positive and negative, in a professional and timely manner. Show appreciation for positive feedback and address concerns raised in negative reviews constructively.

7. Use Google Posts:

  • Updates: Regularly post updates about your business, such as promotions, events, product launches, or special offers.
  • Events: Create event posts to inform customers about upcoming events.
  • Products: Highlight specific products or services with dedicated posts.
  • COVID-19 Updates: If applicable, provide updates on how your business is handling COVID-19, such as safety measures or changes in operations.

8. Add Products and Services:

  • Product Listings: Add detailed descriptions and images of your products.
  • Service Listings: List and describe the services you offer. Be specific to help potential customers understand what you provide.

9. Optimize for Local SEO:

  • NAP Consistency: Ensure your Name, Address, and Phone number (NAP) are consistent across your GMB listing, website, and other online directories.
  • Local Keywords: Incorporate local keywords into your GMB profile, such as your city or neighborhood name.

10. Enable Messaging:

  • Messaging Feature: Turn on messaging to allow customers to contact you directly through your GMB listing.
  • Response Time: Ensure you or your team responds promptly to messages.

11. Utilize Q&A Section:

  • Common Questions: Populate the Q&A section with frequently asked questions and answers.
  • Monitor: Regularly monitor and respond to customer questions in the Q&A section.

12. Monitor and Analyze Insights:

  • GMB Insights: Regularly review the insights provided by GMB to understand how customers are finding and interacting with your listing.
  • Adjust Strategies: Use these insights to adjust and refine your GMB optimization strategies.

13. Keep Information Up-to-Date:

  • Regular Updates: Regularly update your GMB profile with any changes in your business, such as new hours, services, or contact information.
  • Seasonal Adjustments: Update your profile for seasonal changes or special circumstances, like holiday hours or temporary closures.