CCK

Problem:

Custom Connector Kits made a common mistake by assuming a headless Shopify setup was the only way to achieve their desired functionality, which led to significant issues with their website as they couldn’t utilize Shopify’s app ecosystem and faced challenges with implementing proper SEO due to the custom front-end development required in a headless system; essentially, they were sacrificing the benefits of Shopify’s built-in features for a level of customization that wasn’t necessary for their specific needs.

Solution:

Nubrand developed a new Shopify website for Custom Connector Kits, leveraging Shopify’s core system to significantly enhance the site’s user experience. Through strategic implementation of conversion rate optimization techniques, the average order value (AOV) increased by an impressive 9%.

The new site offers greater functionality compared to the previous headless version, enabling substantial SEO improvements. Following its launch, Google recognized these enhancements, resulting in higher keyword rankings, increased traffic, reduced cost-per-click, and a remarkable 73% boost in revenue attributed to marketing efforts.

Our client saw significant increases in organic clicks from all of the product-related keywords targeted in their link building campaign. Impressions also drastically increased as Google began to rank our client’s web pages for non-branded keywords, or those with topical relevance to their services.